Welcome to India Intimate Fashion Week (IIFW) Season 6.0:

Fashion Meets Fitness

India Intimate Fashion Week (IIFW) is set to make history with its International PHYGITAL edition, launching in the month of March 2025. This groundbreaking event marks the beginning of a new era in intimate fashion by joining hands with Fitness & Sports fashion on and off the ramp. Having established itself as a trailblazer in the realm of intimate fashion with five successful seasons, IIFW proudly presents its sixth season in PHYGITAL format.

IIFW is renowned for its innovative approach to fashion, consistently introducing new concepts with strong social messages. Past seasons have highlighted various fashion segments, including plus-size fashion, queer fashion, and fitness fashion, all while promoting body positivity through campaigns like ‘BOO THE TABOO’. This season is a whole new and super futuristic format in itself. While IIFW continues to champion diversity and positive change in the intimate fashion industry, we are adding a super strong arm to our portfolio by adding Fitness / Sports fashion this season.

Niraj Jawanjal, Founder of IIFW, Post the Covid19 phase the has changed totally. At one hand, people want to live and celebrate each moment of their lives while on the other hand they are turning very health conscious. Out of our various surveys and interactions we got to know that everyone is striving and taking efforts to stay in shape, look better and eat healthy but face issues while selecting right lingerie & right fitness wear for them. While the body shaming factor needs go from our minds but we must learn about and buy the right clothing suiting to the right activity and occasion. We, India is a 1.4 Billion sized opportunity let it be any product or services. India Sports Apparel Market was valued at USD 673.34 Million in 2022, and it is expected to reach USD 1926.10 Million by 2029, exhibiting a CAGR of 16.2% during the forecast period (2023-2029). By adding Fitness / Sportswear to IIFW’s season 6.0 along with the Intimate Fashion, Our goal is to create an engaging and joyful PHYGITAL space where the global fashion community could come together to create an ecosystem for Intimate, Sports & Fitness fashion and supply the best product lines for today’s tech-savvy generation and simultaneously stand strong against the societal taboos.

This PHYGITAL edition of IIFW 6.0 represents a pioneering effort in the fashion industry, and we are eager to receive feedback from all stakeholders. This feedback will be instrumental in refining and enhancing future phygital initiatives. As we navigate this new phygital landscape, IIFW remains committed to pushing the boundaries of fashion and delivering exceptional experiences to our audience. Join us in celebrating this historic moment in intimate & Fitness fashion. Explore our website for updates, event details, and to be part of the exciting journey of India Intimate Fashion Week’s first Intimate & Fitness Phygital show.