Fashion Meets Fitness

India Intimate Fashion Week (IIFW) is set to make history with its International PHYGITAL edition, launching in the month of March 2025. This groundbreaking event marks the beginning of a new era in intimate fashion by joining hands with Fitness & Sports fashion on and off the ramp. Having established itself as a trailblazer in the realm of intimate fashion with five successful seasons, 4 amazing calendars the all excited team IIFW proudly presents its sixth season in the PHYGITAL format in Mumbai.

IIFW is renowned for its innovative approach to fashion, consistently introducing innovative ways & concepts with strong social messages. Past seasons have highlighted various fashion segments, including plus-size fashion, queer fashion, and fitness fashion, all while promoting body positivity through campaigns like BOO THE TABOO, DO NOT LOOK, The first Lady – Short Film, Beautiful Inside. This season is a whole new and super futuristic format in itself. While IIFW continues to champion diversity and positive change in the intimate fashion industry, we are adding a super strong arm to our portfolio with Fitness / Sports fashion this season. 

Niraj Jawanjal, Founder of IIFW, Post the Covid19 phase the market, the perception and the business dynamics of the fashion industry has changed totally, globally. At one hand, people want to live and celebrate each moment of their lives while on the other hand they are turning very health conscious. Out of our various mystery interactions with our TG we got to know that everyone is striving and taking efforts to stay in shape, look better and eat healthy but face they issues while selecting the right lingerie & the right fitness wear.. While the body shaming factor still needs to go from our minds but we must learn about and buy the right clothing suiting to the right activity and occasion.

India is a 1.4 Billion consumers opportunity, let it be any product or services. India Sports Apparel Market was valued at USD 673.34 Million in 2022, and it is expected to reach USD 1926.10 Million by 2029, exhibiting a CAGR of 16.2% during the forecast period (2023-2029). By adding Fitness / Sportswear to IIFW’s season 6.0 along with the Intimate Fashion, Our goal is to create an engaging, expanding and joyful PHYGITAL space where the global fashion community could come together to create an ecosystem for Intimate, Sports & Fitness fashion and supply the best product lines for today’s tech-savvy generation and simultaneously stand strong against the societal taboos.

This PHYGITAL edition of IIFW 6.0 represents a pioneering effort in the fashion industry, and we are eager to receive feedback from all stakeholders. This feedback will be instrumental in refining and enhancing future phygital initiatives. As we navigate this new phygital landscape, IIFW remains committed to pushing the boundaries of fashion and delivering exceptional experiences to our audience. Join us in celebrating this historic moment in intimate & Fitness fashion. Explore our website for updates, event details, and to be part of the exciting journey of India Intimate Fashion Week’s first Intimate & Fitness Phygital show.

India Intimate Fashion Week (IIFW) is a platform designed to shed a powerful spotlight on all facets of the intimate apparel and personal care industry. Ideated to break the taboo around lingerie and it’s over sensitization, the founder Niraj Jawanjal created the property to be bold, beautiful and unique in its own way.

At the launch of TOTO’s first ever design center in India at Delhi. IIFW in association with TOTO and SOL Brand Solutions presented a high fashion show to showcase TOTO’s Journey of 100 yrs of Innovation.
A special token of appreciation and association by the Senior Executive Officer & President of TOTO Asia Pacific, Mr Daijiro Nogata. Such a proud feeling for Team IIFW.

India Intimate Fashion Week (IIFW) proudly presents the debut of PARFAIT Lingerie’s Summer Spring Collection in India, featuring an unprecedented plus-size fashion show that celebrates body positivity and inclusivity. Held on February 24, 2019, at the JW Marriott Mumbai, this groundbreaking event marked a significant milestone in the Indian fashion industry.

A Historic Fashion Event

In a first-of-its-kind lingerie fashion show, PARFAIT showcased its Summer Spring Collection with a diverse range of modern Indian plus-size women from various age groups, including a 50-year-old model, gracing the runway. The event highlighted PARFAIT’s commitment to size inclusivity, featuring an expansive size range from band sizes 30 to 44, cup sizes D to K, and bottoms from M to 4XL. This inclusive approach aligns perfectly with the growing demand for plus-size fashion in India, where more than 60% of women wear plus-size clothing.

A Night to Remember

The fashion show was elevated by the presence of renowned Bollywood actress Ms. Zareen Khan, who joined other models on the ramp, adding a touch of glamour to the event. Ms. Khan’s participation emphasized the celebration of curves and body positivity, reinforcing PARFAIT’s mission to produce beautiful lingerie for all body shapes and sizes.

Global Brand with a Local Touch

Headquartered in Los Angeles, USA, PARFAIT is a globally recognized size-inclusive lingerie brand, serving women across over 20 countries through its online and offline stores. The Spring-Summer 2019 Collection launched at the event featured romantic styles inspired by secret gardens, seaside sunsets, and balmy summer evenings. This collection exemplifies PARFAIT’s dedication to offering stylish and comfortable lingerie that caters to a wide range of body types.

Voices from the Event

Ken Zhang, CEO and Co-Founder of PARFAIT, shared his enthusiasm about the launch: “Our fashion show showcased a spectrum of body types, highlighting our key designs and sizes tailored for Indian plus-size women. We are thrilled to introduce our unlined wire bras and padded bras, which combine flirty details with unparalleled comfort.”

Mr. Akhil Srivastava, Managing Director of PARFAIT, also expressed his excitement: “PARFAIT is celebrated globally by top celebrities and performers. Our collections, worn by icons like Ashley Graham, Sofia Vergara, and Nicki Minaj, are designed to make every woman feel beautiful and confident.”

A Unique Partnership       

Niraj Jawanjal, Founder & Ideator of IIFW, commented on the collaboration: “We are honored to be PARFAIT’s official launch partner in India. This unique project reflects IIFW’s ongoing commitment to promoting size inclusivity and breaking societal taboos around lingerie and intimate wear. We look forward to a successful partnership with PARFAIT and continuing our efforts to #BooTheTaboo.”

Looking Forward

PARFAIT’s entry into the Indian market represents a significant step forward in serving the country’s underserved plus-size segment. The brand’s dedication to finding the perfect fit for every woman supports its global vision of delighting customers through high-quality, size-inclusive lingerie.

Explore more about PARFAIT’s exciting new collection and join us in celebrating this landmark event at India Intimate Fashion Week. Visit our website for updates and information on future events and initiatives.